New app highlights music piracy effects

February 6th 2014

A new app has been launched to highlight music piracy and educate fans on the effects of illegal downloading on artists.

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Music Inc, as the app is known, allows users to take on the role of managing a new band with functions such as selecting an aspiring artist, building their public image, composing track from a list of songwriters, producers and studio technicians and maintaining profitability from sales by radio play, streaming and downloads, against the impact of lost revenues because of privacy.

The app has been developed jointly by UK Music, the Intellectual Property Office (IPO) and Aardman Animations.

In recent times, site blocking has been the principal weapon in the war against music piracy, whilst a direct mail campaign by the government aimed at educating pirates about the legal alternatives, has yet to be launched – allegedly owing to legal issues.

Jo Dipple, hcief Executive of UK Music, told the BBC: "Our goal is to give young music lovers a taste of what it's like to work in the music industry and convey a message about the value of creativity in a fun and interactive way."

Lord Younger, Minister for Intellectual Property, said he hoped the app would encourage young people "to think about copyright and its importance to the creative industries".

Music Inc is available for Apple and Android devices, and can be downloaded free of charge.

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